A credit card merchant account empowers a business to receive payments by accepting credit cards from individual customers for goods and services purchased and directly credit them to the business bank account of the merchant.

A merchant account is a specialized account opened through a merchant processing bank which is a member of the Visa, MasterCard, or other credit card network and allows a business to accept credit cards, debit cards, gift cards and other forms of payment cards. These FUNDS are then electronically transferred to the merchants bank account. A merchant account also comes with monthly fees, either a fixed monthly fee or a per transaction fee that vary according to the business volume and type of transaction. The merchant processing bank represents the merchant while the consumer is represented by the credit card issuing bank.

Low risk merchants like restaurants and grocery stores accept credit cards at conventional retail locations that physically swipe credit cards through a credit card terminal and have the customer sign a credit card transaction receipt directly. High risk merchants sell product and services that require an up front payment and do not physically handle the credit card or swipe it through a credit card machine. Product types such as Adult Entertainment, Internet Prescriptions and Internet Gambling or expensive transactions like electronics and computers are some of the high risk transactions.

A merchant account needs to be FINANCIALLY underwritten and evaluated based on several factors such as product type, marketing strategy, the standards and practices of business and the amount of money that will be processed through credit cards.

Exprezto Payment) helps you accept credit cards online with merchant training, compatibility and fraud protection. Exprezto Payment helps you widen your business spectrum by applying years of experience and expertise in the credit card processing industry. Contact us today to know more about our merchant accounts services and choose a service that fits best with your business requirements.